Research has shown that recently, YouTube has more than 30 million daily visitors. It’s also revealed that nearly 500 hours of video are uploaded every minute, with more than 2,400 channels that reach in excess of 1 million subscribers.
According to Alexa, YouTube is the second most popular website on the Internet, and the average user spends 9 minutes a day on the website.
Interestingly, marketing is moving toward video over static content, and YouTube is emerging yet again as a key player. The more reason business owners should leverage on this platform for better connection with their customers.
You see, the good part of it is that anyone with an email address can start up their own YouTube channel and start publishing videos for the world to see. And as a small business owner you can create a business channel and start publishing videos to attract new customers.
Building a YouTube presence has many benefits especially for business owners because it is one of the best ways to build authentic relationships with your followers.
Since you’re here, let’s walk you through a four-step process to building a formidable YouTube channel.
Step to Step Guild on How to Build A YouTube Channel
Pick Your Niche
One of the biggest mistakes people make is approaching YouTube with the idea of “wanting to be a YouTuber — YouTube content creator, or type of videographer or entertainer who produces videos for the video-sharing website.”
Some people have had huge success by vlogging or making lifestyle videos of their daily adventures. But this approach will almost always lead to failure in business, because when you try to appeal to everyone, you end up speaking to no one. Instead, find the people you want to serve your products, and create content directly for them.
When you know who you’re speaking to, it’s easier to put together a cohesive message and content marketing strategy. In other words, you don’t need to make videos for everyone. You need to make videos for the people you want to help. When you do that, you’ll create your tribe. You’ll find your audience and develop a loyal following who respects your expertise in a particular subject matter.
Signing Up For An Account
Most social media networks require you to set up an account before you can view content. That’s not the case with YouTube. You can view content without a YouTube account. However, an account is required to upload and engage with other your customers and viewers. Membership is also required to view videos flagged as adult content.
Customizing Your YouTube Profile
Once you’ve signed up for YouTube, you’ll need to customize your profile with your business’s information. Every user is assigned a channel according to their username. Likewise, you’ll be given a specific URL so other people can find your channel through a direct link.
To customize your channel, you have to go to your avatar icon in the top right corner of the homepage. Then, click on My Channel. Here you’ll be asked to enter your name, but you also have the option to use a business name. Click “Use a business or other name,” which will take you to a page where you can enter your business’s name.
Select The Best Keywords
YouTube is the world’s second-largest search engine, right behind Google. And the second-largest social media after Facebook. Most video traffic comes from search. People use YouTube to solve problems and find answers to questions they have. There is so much opportunity to optimize videos for keywords, especially if your personal brand already aims to rank for a list of keywords.
How do Grow Your Business on YouTube?
Research effectively: finding keywords for YouTube is just like finding keywords for Google.
Optimize your metadata: metadata is the “chunks of content” that YouTube indexes to figure out what your YouTube video is about. It’s more like your description of your video. The idea is, engine doesn’t know what you’re talking about in a video. Instead, it uses metadata to decide which videos belong at the top of search results.
It’s important to note that you must never tag your video with unrelated keywords. If YouTube catches you trying to “trick” them, they might ban your YouTube account.
Drive engagement with quality content: the next step to optimizing your YouTube channel for keywords is to create engaging, excellent video content. The most relevant factor in YouTube’s algorithm is engagement. The point is that high-quality video content is a must.
Promote Your YouTube Channel: many YouTubers think that creating video content is enough. The truth is, if you want to build your personal business on YouTube, you need to do more than simply create content. You also need to promote your content.
How Do I Grow MY YouTube Channel?
Create Videos Optimized For “Watch Time
After you have made your keyword research, there is the need to keep people on your channel– this has a lot of reward. The truth is people are always watchful of their data, hence, you need captivating content to grab your viewer by the eyeballs.
Engage Your Viewers
The fact that YouTube is a social media channel means one thing, interaction is crucial. Therefore, every comment, and likes is important, hence you must try to respond to all comment to drive engagement.
Turn Viewers Into Subscribers
In order to grow your YouTube channel viewing is important but getting Subscribers is crucial. So, you need to strategize on how to turn your viewers to subscribers, e.g by adding a subscribe button to your end screen of your video.
Posting to YouTube Multiple Times Per Week
Recent analysis shows that channels with more video post weekly, has more growth and gets more recommended views than most. Also, keep your subscribers updated about when new videos will arrive and keep to time. However, make sure your post are relevant, entertaining or educating and most especially, captivating.
Post Engaging Thumbnail
Video thumbnails let your viewers see a quick snapshot of your video as they’re browsing YouTube. It is important to make your thumbnails as engaging as possible while also using your thumbnail to tell a potential viewer what the video will be about. Because YouTube is primarily a visual platform where people watch videos, viewers will look at thumbnails before they read the title of your video.
Share Your Video
Sharing your videos on social media is an obvious answer. Personally, I would recommend sharing the YouTube link on social media as opposed to uploading the video directly to other social media platforms.
Advertise Your YouTube channel
Finally, don’t be afraid to advertise your channel. Your personal business is an investment in yourself. The money you spend now could result in hundreds of thousands, if not millions of dollars in the future. Online smartness is when you can create a huge return on your investment by growing your YouTube channel with advertising.
If you want to grow your business on YouTube, you need to be smart about it. What’s the point of having a huge following if you aren’t able to get a reward out of it? Hence you need to monetize your channel
Monetize Your YouTube Channel
Listen up! This part is very important. Remember, when we talked about choosing a niche and focusing on your tribe? This is the step where that decision really pays off. The worst way to monetize a channel is through selling ads. YouTube doesn’t typically pay substantial money to its content creators. To make a living with ad revenue, you need to be constantly creating content and driving hundreds of thousands of views.
But when you define your audience, you can also define a product or service to sell through your videos.
A YouTube following has so many benefits. You can use it to grow a business, you can leverage your knowledge to build a speaking career, or you could even get paid to promote other products on your channel.
With this methodology, you can grow a business by using YouTube as a media outlet that promotes your products or services. YouTube is worth the investment
So, it’s time to grow your business on YouTube.